Our client, INOX Leisure Ltd., is one of India's largest multiplex chains operating 147 multiplexes (626 screens) across 68 cities across the country. INOX has a history of being on the cutting edge of technology when it comes to ensuring partons engagement and movie-going experiences.
The client wanted to provide entertainment for their patrons when in their cinema arcades – before the screening of a movie began. The expectation was to deliver a set of engaging and intuitive experiences without the patrons having to use any device – it would have to be all-natural user interaction (wave of a hand, tap in the air, body movements, etc.).