Our client, BMW Group, is a multinational automobile company producing luxury vehicles and motorcycles.
To develop a coherent and holistic mobile application platform for all units across APAC markets so as to provide a superior and consistent customer experience across the digital channel. The primary challenge was to cater to different markets having varied application requirements (features and usability).
Created a framework considering the roadmap of covering the whole of APAC market by analyzing the requirements of the applications in terms of the following:
Single customer application for the whole of Asia-Pacific allowing users to have a single app to connect with the various offerings and services of BMW.
• React Native (Development)
• Java Spring boot